What Does Market-Based Social Change Mean to You?

"By choosing products that reflect the values of sustainability; preserving and restoring the beauty and abundance of our living earth - you are also supporting companies whose values, combined with those of your own, creating a powerful vehicle for market-based social change. And while this shift is viewed by some as unrealistic or blue-sky, a values-based economy is really the fastest way to reduce global warming, create social change, and promote wellbeing for humanity." - melissa

Question:
What does market-based social change mean to you? What do you to make a difference? Let me know.